DC x Circle K: Fueling Your Fandom with Exclusive HeroBadges

Get ready to unleash your inner superhero! DC Super Heroes and Super-Villains have descended upon Circle K, and now through December 11, 2023, every time you spend $10 on qualifying merchandise or fill up 30L of fuel, you'll snag one of the 24 limited-edition, exclusive "HeroBadge" stickers or patches.

These collectibles aren't just cool; they're washable, too! Melissa Lessard, Head of North American Marketing, shared her excitement: "From Superman's cape to The Joker's mischievous grin, HeroBadges perfectly capture the essence of beloved DC characters, and we're thrilled to give Circle K customers a way to collect and show off their favorites on their water bottles, laptops, phones and more."

But the fun doesn't stop there! Scan your HeroBadges on https://dc.games.circlek.com/ for a chance to win a trip to Warner Bros. Studio Tour Hollywood or snag weekly DC Super Hero swag prizes, from skateboard decks to exclusive throw blankets. Engage in themed Match & Win games for in-store instant prizes like sweet treats and drinks!

And if that's not enough, select stores offer licensed DC plush toys of Superman, Batman, Wonder Woman, and Harley Quinn for purchase. I was lucky to be gifted a collaboration box with a Batman plushie, and I love it! You can check it out on my TikTok or Instagram.

So, are you ready to kick off your HeroBadge collection? Head to your nearest Circle K or visit CircleK.com for an epic journey into DC fandom. Don't miss out on the excitement – become a part of #CircleKHeroes today! 

About Circle K and Parent Company Couche-Tard
Couche-Tard is a global leader in convenience and mobility, operating in 25 countries and territories, with more than 14,400 stores, of which approximately 11,000 offer road transportation fuel. With its well-known Couche-Tard and Circle K banners, it is one of the largest independent convenience store operators in the United States and it is a leader in the convenience store industry and road transportation fuel retail in Canada, Scandinavia, the Baltics, as well as in Ireland. It also has an important presence in Poland and Hong Kong Special Administrative Region of the People’s Republic of China. Approximately 128,000 people are employed throughout its network.

About Warner Bros. Discovery Global Consumer Products (WBDGCP)
Part of Warner Bros. Discovery Global Brands, Franchises, and Experiences, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.

About DC
Part of Warner Bros. Discovery, creates iconic characters and enduring stories and is one of the world’s largest publishers of comics and graphic novels.  DC’s creative work entertains audiences of every generation around the world with DC’s stories and characters integrated across Warner Bros. Discovery’s film, television, animation, consumer products, home entertainment, games, and themed experiences divisions, and on the DC Universe Infinite digital comic subscription service.  Learn more at DC.com.